"We hit 1,200 orders a day on Black Friday. Two pickers, two packers, zero stress. Huup routed everything to the right WH automatically — we just kept printing."
NB
Operations Director
Northern Brands · 8 marketplaces, 2 warehouses
For sellers pushing 1,000+ orders a day across 5+ marketplaces. Route orders to the right warehouse, reprice automatically, and give every team member exactly the access they need — no more.
Orders auto-route to the closest warehouse with stock. Split shipments handled automatically.
Track competitors live. Re-price within bounds. Win the Buy Box without racing to the floor.
Office vs warehouse roles, location-scoped permissions, audit log for every sensitive action.
When volume goes up, complexity does too. Huup absorbs it — automated allocation, smart pick paths, parallel label printing and channel-aware order rules keep your team running at the same speed.
"We hit 1,200 orders a day on Black Friday. Two pickers, two packers, zero stress. Huup routed everything to the right WH automatically — we just kept printing."
Multi-warehouse, repricing, team roles, API access — all on Growth.