Your Squarespace storefront runs off the same catalogue and the same stock as every marketplace you sell on. Orders arrive in the same queue your pickers already work from.
A direct store is usually the highest-margin channel a seller has. It is also the one that most often ends up managed by hand, because it sits outside the marketplace tooling.
Nothing is taken out of a Squarespace sale by a marketplace. Keeping the storefront in the same operation as the marketplaces means you can push volume to it without adding work.
Products are created and updated on Squarespace from the same product graph that feeds eBay, Amazon and the rest. One edit, every channel.
Stock moves on Squarespace as it moves anywhere else. A unit sold on eBay is no longer sellable on your own site a minute later.
Everything below is handled by the integration itself. There is no export step and no connector service in between.
Huup writes products to Squarespace Commerce, including variants and images, and keeps them updated as the master record changes.
Stock levels push to Squarespace as they change in Huup, across every variant, so the storefront never sells a unit the warehouse does not have.
Squarespace orders import with line items, customer, addresses and totals, and land in the same orders queue as every other channel.
Mark an order dispatched in Huup and the fulfilment, carrier and tracking number go back to Squarespace so the buyer gets the notification.
Squarespace transaction fees are captured against the order, so channel profitability is calculated on what actually landed rather than on gross.
Huup checks what Squarespace requires on a product before it tries to publish, so failures surface in Huup rather than as a silent rejection.
Squarespace uses OAuth, so there are no keys to copy between systems. You authorise Huup from inside your Squarespace account and the connection is live.
14-day trial, no card required. Squarespace alongside every other channel you sell on.