An ad rate that looks fine against sale price can be wrong once the final value fee, the postage and the cost of goods are in the sum. Huup already holds those, so the rate can be set against what is actually left.
Promoted Listings takes a percentage of the sale on top of the final value fee. Whether that percentage is affordable depends entirely on numbers that live outside eBay.
Final value fee, regulatory operating fee and the promoted rate all come out of the same sale. Huup captures all of them per order, so the true cost of a promoted sale is visible.
Listing traffic is pulled in, so you can see whether a listing has an exposure problem or a conversion problem before spending to fix the wrong one.
eBay generates ad rate recommendations. Seeing them next to your own margin on that SKU is what makes them a decision rather than a nudge.
Built on the eBay Marketing and Analytics APIs, including the report formats eBay delivers rather than a screen scrape.
Campaigns and ad rates are read and changed from Huup, on the same screen you were reading the performance on.
Impressions and views per listing are pulled in, so exposure and conversion can be separated.
eBay recommendations are surfaced against the SKU, next to what that SKU actually makes.
eBay delivers advertising performance as generated report files. Huup requests, downloads and parses them so nobody is opening a spreadsheet.
Promoted Listings fees land in the same fee capture as final value fees, so eBay profitability includes the advertising that produced it.
Sellers running more than one eBay account or selling across several eBay sites read performance together rather than per login.
eBay advertising is authorised through the same Seller Central grant as the rest of the integration, so there is no second account to connect.
14-day trial, no card required. Promoted Listings next to the fees, the costs and the returns.