Campaigns on eBay, Amazon, OTTO, Wayfair and Google run from one workspace, and the spend is reconciled against the revenue and the margin in the same system rather than in a spreadsheet at the end of the month.
Every marketplace ad console will tell you what a campaign sold. None of them know what the item cost you, what the postage was or what came back as a return.
A campaign at 12% ACOS looks healthy until you add the cost of goods, the postage and the return rate. Huup already holds all three, which is why the spend can be read against margin instead of against turnover.
Running eBay, Amazon, OTTO, Wayfair and Google advertising means five logins and five reporting formats. They are read side by side here, in the same currency and the same period.
Ad spend is attached to the SKU it promoted, so an unprofitable line shows up as an unprofitable line rather than as a general marketing cost.
Built on the marketplace advertising APIs rather than on exported reports, so what you see is what the platform currently has.
Campaigns are created and adjusted from Huup against the advertising API of each marketplace rather than in its own console.
Rate and budget changes are pushed from the same screen you were reading the performance on, so the decision and the action are one step.
Advertising cost is captured per order and per SKU, so channel profitability is calculated after ad spend rather than before it.
eBay, Amazon, OTTO, Wayfair and Google performance is read in one view instead of five separate reports with different definitions.
Tracking tags are managed from Huup rather than pasted into a storefront theme and forgotten about.
Ad fees land in the same fee capture as marketplace commissions, so the channel P&L includes what the channel actually cost.
Advertising connects separately from the selling account on most marketplaces. You authorise each one once.
14-day trial, no card required. Ads sit alongside the orders, the costs and the returns.