Amazon tells you what a campaign sold. It does not know what the unit cost you, what the postage was or what came back. Huup holds all three, so the same spend can be judged on profit instead of turnover.
A campaign at a comfortable ACOS can still be losing money once the cost of goods, the postage and the return rate are in the sum. The ads console cannot see any of those.
Cost of goods, shipping cost and returns all sit in Huup because they come from your own operation. Putting ad spend next to them turns ACOS into something you can act on.
Advertising cost lands against the SKU it promoted, so an unprofitable line shows up as one instead of disappearing into a marketing total.
Amazon advertising is read alongside eBay, OTTO, Wayfair and Google in the same period and the same currency rather than in five separate consoles.
Built on the Amazon Ads API, with its own authorisation because Amazon separates advertising access from selling access.
Sponsored Products campaigns are read and managed from Huup rather than from a separate console.
Amazon delivers advertising performance as generated reports. Huup requests, downloads and parses them so you are not exporting spreadsheets.
Ad cost is matched back to the orders and SKUs it produced, which is what makes a true channel profit figure possible.
Amazon advertising access is granted separately from Seller Central. Huup keeps that connection alive on its own so you authorise once.
Performance can be segmented by the rules that match your catalogue rather than only by Amazon default groupings.
Huup tracks what each advertising platform can actually do rather than showing a control that quietly does nothing.
Huup is a registered Amazon Ads partner with a published profile in Amazon's own partner directory, covering 16 countries. You can read the listing on advertising.amazon.com.
Amazon treats advertising as its own grant. Connecting your selling account does not connect your ads account, and this is the step people miss.
14-day trial, no card required. Ads next to the orders, the costs and the returns.