● Marketplace integration List on every Amazon marketplace, sync FBA + FBM inventory in real time, defend OTDR, manage Sponsored Products — all from one workspace, with pan-EU stock pooling built in.
Amazon is the baseline channel for high-volume product brands. With Huup, you keep the upside of Amazon's reach without the operational chaos.
Amazon hosts 310M active accounts across 20+ country marketplaces and accounts for roughly 44% of US online retail. The single largest demand pool for product sellers — and a baseline channel for serious operations.
Use Amazon's fulfilment network for Prime orders (FBA), self-fulfil for margin control (FBM), or rate-shop both. Huup tracks inventory in either model and even ships your eBay or Shopify orders through MCF.
Amazon seller-health metrics directly drive Buy Box wins. Huup keeps stock accurate in real time, pushes dispatch under the OTDR threshold and helps you respond to A-to-z claims — protecting your account.
Listings, inventory, orders, dispatch, returns, ads, fees and messages — connected across every marketplace and every fulfilment mode.
Publish to any Amazon marketplace (US, UK, DE, FR, IT, ES, NL, SE, PL, JP, AU, etc.) with full category, brand, image and variant support — bulk-edit anytime from Huup.
Real-time inventory levels across FBA warehouses and your own — committed, available, on-hand and incoming reconciled in one view.
Manual and rule-based price changes push to Amazon live. Margin guardrails and schedule windows all configurable.
Seller-fulfilled orders ingest in near-real-time with line items, customer, payments, fees and notes — feed straight into your pick app.
Mark dispatched in Huup; carrier and tracking push to Amazon automatically. OTDR-aware schedule helps keep on-time rate above 95%.
Ship eBay, Shopify or D2C orders through Amazon's fulfilment network. Huup routes by SKU availability and rate-shops vs your own carriers.
Amazon returns become Huup cases. Issue refunds, track received items, defend A-to-z claims and reconcile reimbursements from one tab.
See per-ASIN ad spend, ACoS and attributed orders alongside organic revenue. Push bid changes back to Amazon Ads.
Referral fees, FBA fees, storage fees, ad spend, reimbursements — all captured per order and reconciled with Amazon settlement reports.
Amazon buyer messages route to Huup's unified inbox. AI-drafted replies match Amazon's contact policy automatically.
amazon.co.uk, .de, .fr, .it, .es, .nl, .se, .pl — unified into one workspace with pan-EU stock pooling. Built UK-side for UK-side sellers.
No API keys to manage. Sign in to Seller Central from Huup and authorise — Huup discovers your marketplaces, brand and inventory automatically.
No SP-API keys to manage. Sign in to Seller Central from Huup, authorise the integration, and Huup imports your marketplaces, brand info and inventory automatically.
Read the setup guide →14-day trial. No card required. Amazon plus every other channel you sell on, all from one workspace.