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● Media · Press

Huup in the
press.

A growing collection of coverage, quotes and resources for journalists and analysts writing about Huup, multi-channel commerce, and the operations stack.

● Latest press

Recent coverage.

TechCrunch18 May 2026

Huup raises $4.2M seed to consolidate the messy stack of multi-channel commerce

“The London-based startup is taking on the patchwork of Linnworks, ShipStation and a dozen spreadsheets with a single operations layer for sellers doing £1m–£50m in annual revenue.”
Read on TechCrunch →
UKTN02 May 2026

East London-based Huup wants to be the operating system for online sellers

“Founded by repeat ecommerce operators, Huup is one of the more interesting UK retail-tech bets of 2026 — promising to compress the ops stack to a single graph.”
Read on UKTN →
ecommerceNews EU14 Apr 2026

Huup adds 180M automotive fitments to its product graph in Europe

“The integration with TecDoc data positions Huup as a credible alternative to legacy automotive-marketplace tooling, particularly for cross-border sellers in DACH and Iberia.”
Read on ecommerceNews EU →
● Brand assets

Logos, colours,
typography.

Everything you need to write about Huup with the right branding. If you can't find something, email press@huup.com and we'll send it within a day.

huup
Primary logo · dark
PNG · SVG · 2048px
Download ↓
huup
Primary logo · light
PNG · SVG · 2048px
Download ↓
h
Wordmark — icon
PNG · SVG · favicon
Download ↓

Color palette

Ink
#0A0E27
Red
#E11D3D
Pink
#FF6B8A
Purple
#8B5CF6
Off
#F7F8FC
White
#FFFFFF

Typography

Aa
Outfit
Display headlines · weights 300–800
Aa
Inter
Body copy · UI · weights 400–600
Aa
Geist Mono
Labels · code · data
● Press contact

One inbox for
all press requests.

PR
Press team · Huup Ltd

For interviews with the founder, please include outlet, deadline and angle. We respond within one UK business day.

● Quick facts

The 30-second
fact sheet.

Founded
2024
London, UK
HQ
London
22 Old Montague St, E1
Team
20–50
across UK + Turkey
Funded
Seed
$4.2M · May 2026
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