Your Shopify store shares one catalogue and one stock pool with every marketplace you sell on. Orders land in the same queue, stock moves once, and fees are captured per order.
Shopify is where the margin is, and it is also the store most often run separately from the marketplace operation. Putting it on the same backbone removes the reconciliation.
A Shopify sale does not lose a slice to a marketplace. Running it in the same operation lets you push volume to it without hiring for it.
Shopify models stock per location. Huup reads your locations and syncs against them rather than flattening everything into one number.
Shopify limits how fast anything can talk to it. Huup paces itself against that limit, so syncing ten thousand products finishes instead of stalling half way.
All of it over the Admin GraphQL API, with webhooks for the events that cannot wait for a poll.
Products publish with their images and category, and Huup matches against what is already in the store instead of creating duplicates.
Stock syncs per Shopify location, so a multi-warehouse operation keeps the same picture on both sides.
Shopify orders import with line items, customer, addresses, discounts and totals into the same queue as every other channel.
Cancellations are handled as a first-class flow rather than a manual note, so stock and the ledger both end up right.
Shopify fees are captured against the order so channel profit is calculated on what landed, not on gross revenue.
If the app is uninstalled or the shop changes, Huup knows immediately rather than finding out on the next check. You never act on a connection that is no longer there.
Huup validates what Shopify needs on a product before publishing, so problems appear in Huup rather than as a silent rejection.
Shipping and store policy configuration is read from the shop rather than re-entered, so what buyers see stays consistent.
A momentary Shopify outage is retried rather than recorded as a failure, so you are not left resolving problems that fixed themselves.
Once the App Store listing is approved this becomes a one-click install. Until then we connect your store directly, which takes about the same time.
14-day trial, no card required. Talk to us about connecting your store while the listing is in review.