● B2B Wholesale integration Run wholesale orders alongside your B2C channels. Storefront listings, RFQ pipeline, Trade Assurance orders, MOQ-aware inventory and multi-currency invoicing — all from one workspace.
Alibaba.com isn't another B2C marketplace. It's the largest B2B wholesale layer in the world — higher AOV, longer relationships, and a sales motion that B2C platforms can't replicate.
Alibaba.com hosts 40 million+ active business buyers from 200+ countries — wholesale, distribution, OEM, white-label. Higher AOV than B2C marketplaces, longer cycles, but stickier customer relationships.
Trade Assurance holds buyer payments in escrow until shipment and quality terms are met. Free for sellers to certify, drives more inquiries, more clicks and higher buyer conversion — without you carrying the credit risk.
Alibaba's RFQ (Request For Quotation) engine matches buyer requests to your products. Instead of waiting for organic browsing, you quote actively against named opportunities — a higher-conversion sales motion than passive marketplace listing.
Most multi-channel platforms treat Alibaba like a B2C marketplace and break on MOQs, tiered pricing and Trade Assurance flows. Huup is built for both motions.
Publish to your Alibaba.com storefront from Huup. MOQ, tiered pricing, lead time, product attributes — all handled in one place across your whole catalogue.
Inbound RFQs route into Huup with buyer details and product specs. Track quote status, win rate and follow-up — alongside your B2C orders.
Trade Assurance orders ingest with full buyer details, payment status, escrow conditions and shipment milestones. No re-keying into your ERP.
Wholesale moves stock in cases, pallets or container loads — Huup's inventory model handles MOQs and pack hierarchies so a 1,000-unit order doesn't look like 1,000 individual sales.
Set price tiers by volume, region or buyer segment. Override per-RFQ for negotiated deals. Currency conversion handled per buyer.
Alibaba.com Shipping or your own freight forwarder — Huup tracks ocean, air and courier shipments through one timeline with milestone visibility.
Invoice in USD, EUR, GBP or buyer-local currency. FX-rate aware. Reconciles with Alibaba.com escrow release for clean P&L per customer.
Auto-generate commercial invoices, packing lists, certificates of origin and HS-code declarations from order data. PDF export for the buyer and the freight forwarder.
Wholesale buyers are accounts, not transactions. Huup keeps the full relationship — past orders, negotiated terms, contact list, lead-time SLAs — under one record.
Run Alibaba.com B2B alongside eBay, Amazon, Etsy and Shopify D2C. One product graph, one stock pool, one team. Reserve B2C stock automatically when a wholesale order books.
Wholesale buyers get a branded portal to track shipments, download invoices and re-order. Under your brand, your terms, your colours.
No keys to copy. Sign in to Alibaba.com from Huup and authorise — Huup picks up your storefront, products and pending RFQs automatically.
No API keys to manage. Sign in to Alibaba.com from Huup, authorise the integration, and Huup imports your storefront, products, pending RFQs and recent orders automatically.
Read the setup guide →14-day trial. No card required. Alibaba.com B2B alongside eBay, Amazon, Etsy and every other channel you sell on — all from one workspace.