Products publish from the product graph that already feeds your other channels, stock stays in step, and TikTok orders land in the same queue your warehouse works from.
TikTok Shop buyers arrive from a feed rather than a search box, which makes it behave differently from the marketplaces you already run.
Discovery on TikTok is driven by content rather than a query. For the right catalogue it reaches people who were never going to search for the product.
The point of running it through Huup is that it does not become a second operation. Same catalogue, same stock, same pick queue.
Demand on TikTok arrives in bursts. Stock syncing off one pool is what stops a viral hour turning into a week of oversell cancellations.
Built against the TikTok Shop Open Platform, with signed requests and the submission tracking TikTok's publishing model requires.
Products publish to TikTok Shop with their category and attributes from the same record that feeds every other channel.
TikTok reviews products after submission rather than accepting them immediately. Huup tracks each submission so you can see what was approved and what came back.
Images are uploaded through the TikTok media API as part of publishing rather than needing a separate step.
The attributes TikTok requires for a category are read from the platform, so a listing is checked against the live requirement rather than a stale copy.
Stock levels push to TikTok Shop as they change, from the same pool as the rest of your channels.
TikTok orders import with line items, buyer and address details into the same orders queue as eBay, Amazon and the rest.
Dispatch in Huup and the carrier and tracking number push back to TikTok Shop for the buyer.
Cancellation flows are handled against the platform rather than left as a manual correction.
The integration meets the security requirements TikTok reviews partners against, which is the same bar their own approval process applies.
The build is done. What remains is TikTok's own review of the app. Tell us now and we will connect your shop as soon as it opens.
14-day trial, no card required. Start on the channels that are live now and add TikTok Shop when review clears.