For wholesalers and dropship operators. Run a shared catalog with controlled access, route orders to the right vendor automatically and settle margins cleanly — whether you're the brand or the reseller.
Vendors publish products. Resellers request access. Approved partners see live stock, lead time and tiered pricing.
Reseller orders route to the right vendor automatically. Vendor orders pull from the right warehouse. No middlemen.
Margins, commissions and supplier payouts reconciled per order. Statements out, money in — automatically.
Vendors push their catalog once. Resellers list across their channels. Orders flow back to the vendor for pick & pack — and Huup tracks every margin, fee and commission in between.
"We run a vendor marketplace AND drop-ship from 4 European suppliers. Huup handles both directions cleanly — shared catalog one way, order routing the other. Margins are never a guess."
Shared catalog, automated routing and clean settlements — vendor and dropship in one tool.
