Product/Competitor Pricing
● Competitor Pricing

See every competitor.
Reprice automatically.

Live tracking on every SKU. Rule-based repricing 24/7. Get alerted the moment your margin breaks or the buy box flips.

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● 14-day trial·No card required·First rule live in < 5 min
Buy box leaderboard
tracking live
WT 102322 · FORD TRANSIT MK7 · Side Mould · eBay UK
#1
seller-uk-parts
99.2% · 14,820 sold
£40.99−£0.40
#2
your store YOU
98.6% · margin 31.4%
£41.58repricing…
#3
auto-bargains
97.8% · 6,210 sold
£42.30+£0.00
#4
parts-online
96.4% · 3,440 sold
£43.99+£1.00
↓
Repricing to £40.79 — beat #1 by £0.20 · margin 31.4%
2s ago
● Live monitoring

Watch every channel. Every minute.

Huup polls competitor prices on every SKU across every channel — eBay, Amazon, Shopify, Etsy. You see the leaderboard, the movement, and the margin in real time.

✓
Continuous polling — no stale snapshots, prices update within seconds
✓
Buy box tracking on Amazon + featured seller on eBay
✓
Bind your SKU to competitor listings once — track forever
✓
Price history per competitor · 90-day chart
Try live monitoring →
app.huup.com / competitor / watch
Live competitor watch
tracking 4,820 SKUs
WT 100650 · SPRINTER W907 · Rear Cover
eBay UK · buy box leader changes hourly
seller-uk-parts eBay
£25.40−£0.30
your store YOU
£25.83+£0.00
auto-bargains eBay
£26.15−£0.15
parts-direct AMZ
£27.20+£0.50
● Rules engine

Rules that protect your margin.

Match, beat by £X, hold above margin floor, time-window rules for nights or weekends — build conditional logic that fits how you actually price.

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Match / beat by £X / hold above — chain conditions per channel
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Margin floor guards every reprice — never sell below your cost+ rule
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Time-window rules — different pricing for nights, weekends, sales
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Per-channel, per-category, per-SKU rule scope
Build a rule →
app.huup.com / competitor / rules / new
Repricing rule draft v3
Buy box defender — UK eBay van parts
applies to 1,240 SKUs · category: vans · channel: eBay UK
IF margin < 28%
THEN hold price · skip reprice
ELSE IF buy box lost
THEN beat #1 by £0.05
ELSE IF #1 by > £0.50
THEN match #1 · hold margin floor
Active · last fired 2s ago
● Alert rules

Know the moment something breaks.

Get notified the second your margin slips, the buy box flips, or a competitor goes out of stock and you can raise prices. Slack, email, in-app — your call.

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Margin break alerts — margin under floor, ASAP notification
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Buy box flip alerts — won, lost, contested
✓
Competitor stock-out — opportunity to raise price detected
✓
Slack · email · webhook · in-app — choose channel per severity
Set up alerts →
app.huup.com / competitor / alerts
Pricing alerts last 24h · 12 events
CRIT
Margin floor breached on WT 102322 (Ford Transit Side Mould)
competitor dropped to £39.20 · floor 28% · reprice paused
2m ago
WARN
Buy box lost — Amazon UK · WT 100650 (Sprinter W907)
new winner: parts-direct · £24.99 · beat-by rule triggered
14m ago
INFO
Competitor out of stock — seller-uk-parts on WT 100539
opportunity to raise price · +£1.50 estimated headroom
38m ago
WARN
Buy box won — eBay UK · WT 102112 (Clio IV Boot Trim)
held position 4h · margin 33.1%
1h ago
Pairs well with
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