We ship every week. Small fixes daily. Big releases monthly. Here's everything that landed — in plain English, with no marketing fluff.
Huup now reads incoming eBay, Amazon and Shopify messages, looks up the order and tracking, and drafts a context-aware reply. Approve in one click, or let it auto-send for trusted reply templates. English first, with German, French, Spanish, Italian and Turkish rolling out this month.
Read more →The pick path algorithm now considers cross-zone routes, batch-size constraints and pick density per warehouse. Early customers are seeing 22-31% shorter walk times on multi-line orders. Enable it under Warehouses → Pick strategy.
Read more →Track competitors on eBay UK/US/DE and Amazon. Build rules ("undercut by 2% if buy-box, hold otherwise"), set floors and ceilings, and let Huup reprice automatically. Full audit trail per price change.
Read more →Reworked the stock sync pipeline to push updates over channel webhooks instead of polling. Most stock changes now reflect on the marketplace in 15-30 seconds, down from 3-5 minutes. No configuration needed.
Read more →A white-labelled portal where your buyers can track their order, download invoices and start returns themselves. Your domain, your colours, your logo. Cuts "where is my order" tickets by ~40% in pilot accounts.
Read more →Tap into 180M+ vehicle fitments curated by Huup. Bulk-attach compatibility lists to listings and export directly to eBay Motors UK and US. Includes TecDoc-grade matching for OEM and aftermarket parts.
Read more →Connect approved vendors, sync their inventory and price feeds, and list to your channels with your own branding. Orders route to the vendor automatically — Huup manages the tracking handshake and your margin.
Read more →Pro plans now get 1,000 req/min (up from 500) and Enterprise gets 5,000 req/min (up from 2,000). Burst capacity has been doubled too. No price change.
Read more →Huup now learns sales velocity per SKU and factors in supplier lead times, MOQs and seasonality to suggest exactly what to buy this week. One-click "create PO" from the suggested list.
Read more →Hello world. After 18 months of building with design partners across automotive parts, fashion and home goods, Huup is open to everyone. Free 14-day trial, no card required. Welcome aboard.
Read more →Monthly digest of everything we shipped — no spam, just the changelog.
